Better Business Bureau Improves Rating System

October 13, 2009

Angie’s List has one, Service Magic has one, even the online YellowPages has one – it’s a rating system representing consumer confidence.  From low to high, how does this company treat their clients? 

The Better Business Bureau is now applying the same thought to their rating system.  The old ratings were based on how a company resolved its complaints.  But the limited information provided often left consumers in the dark and reputatble companies were misrepresented.  Replacing “satisfactory” and “unsatisfactory”, are insightful ratings shown as letter grades A+ thru F.  The new system provides more specific information.  Where Imperial Kitchens and Baths, Inc. once had a “satisfactory” rating we now have a more meaningful “A+.”

“In today’s tight economic times, these ratings not only spotlight the honest and ethical companies customers look for, but the ratings components also assist companies to see where their operations may be improved.” Says Steve J. Bernas, president and CEO of the BBB of Chicago and Northern Illinois.

The new ratings take into account 17 weighted factors, using objective information and actual incidences concerning the business.  For more information about the BBB’s new rating system and specific rating factors, visit www.bbb.org.

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