I Blog, Therefore I Am

September 22, 2009

I see a lot of blogs about remodeling and what is starting to come to mind are the TV commercials where someone stays at a particular hotel and that immediately makes them an expert in everything.

Blogging is a wonderful way to spread information quickly and easily, but there are no checks and balances as to who is authoring them.  Just because you write a blog does not make you an expert.

So, why would someone write about something they know nothing about?  Google has a product called AdWords.  If you want to advertise your product or service online, AdWords is an easy way to do it.  Not only can you get top listing on Google Search engine, but you can have your ads placed on other websites that are registered with Google.

If you are a blogger you can set yourself up with Google to have advertising placed on your blog.  Every time someone clicks on the ads listed, the blogger makes some money.  So to make money, the blogger writes articles on hot topics hoping to draw an audience – not to educate you and help you, but to hopeful get you to click an ad.

The downside is that many of these blogs are not only poorly written, but they give bad, and potentially damaging advice.  This is very much the case in remodeling, where DIY projects are all the rage.

Next time you are reading a blog that tells you how to do something, research the author.  Are they an expert in their field or are they just a billboard.  Most of the time these authors won’t even list their name.  If they are listed, what else has they written about?  If the topics don’t coincide, chances are they don’t know what they are talking about.

If you are looking to remodel any part of your home, get expert advise from someone in the field.

Written by Imperial Kitchens and Baths Designer, Stephanie Bullwinkel, CBD.

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2 Responses to “I Blog, Therefore I Am”

  1. Tony Brown said

    I don’t know If I said it already but …Excellent site, keep up the good work. I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks, 🙂

    A definite great read..Tony Brown

  2. Thats very good to know… thanks

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